Inside the Business of Graphic Design: 60 Leaders Share Their Secrets of Success

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Book Title: Inside the Business of Graphic Design: 60 Leaders Share Their Secrets of Success
Author: Catharine Fishel
Publisher: Allworth Press; 1st edition (September 1, 2002)
Paperback: 288 pages
Language: English
ISBN-10: 1581152574
ISBN-13: 978-1581152579

Book Description
Share the insights of today’s most legendary graphic designers as they reveal the best-kept secrets (and failures) of their business lives! Based on one-on-one interviews with over 60 graphic design business owners, Inside the Business of Graphic Design casts a precise and realistic light on the risks, requirements, and rewards of running a creative and successful design business. Six sections discuss the entire cycle of business ownership, including goal setting, finding the right management style, cooperating with employees, triggering growth, and even rethinking whether to stay with the business or move on. Whether you dream of setting up a small studio or have been on your own for years, this provocative guide is an important source of success strategies for every graphics professional.

Book Review
This Inside the Business of Graphic Design book has inspirational stories from very well known designers. It would have been better if there were some examples of each designers work. It was an ok read. I don’t regret buying it. –By Donald G. Rush (Nashville,TN)

This book is great because it is a collection of stories from other graphic design business owners. The Inside the Business of Graphic Design book allows you to get an idea of how others run their business on specific topics. It was a required text for a college course. After reading a section and getting an understanding of different methods we were required to choose which method we liked most. This helped us build a business model based on successful methods. –By B. Switzer (Phoenix, AZ)

About the Author
Catharine Fishel has written numerous articles and books on today’s design industry and culture. The author of Paper Graphics and Designing for Children, she lives in Morton, Illinois.

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