New Economy Edge: Strategies and Techniques for Boosting Online Profitability
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Book Title: New Economy Edge: Strategies and Techniques for Boosting Online Profitability
Author: Jeremy Kourdi
Publisher: Wiley; 1 edition (July 11, 2001)
Paperback: 256 pages
Language: English
ISBN-10: 0471498440
ISBN-13: 978-0471498445
Book Description
The aim of this series is a simple one, to help managers create and sustain competitive advantage in the Internet economy. The series pioneers a new generation of business books that take a step back from the evangelical hype surrounding the Web to provide a sound commercial analysis of the opportunities and pitfalls of the e-business environment. The question is no longer whether or why, but how?
Books which deal with e-business topics in isolation miss the point. The hub of the electronic world, the Internet, is primarily an enabling force. It cannot work miracles. The brightest sparks are still those with the best ideas, not the most venture capital or marketing spend. What these books demonstrate clearly is that the old ways of doing business are not redundant, and that application of sound, practical steps that combine both old and new models will go a long way towards ensuring continued business success.
Each title in the New Economy Excellence Series is clear-minded, accessible and aimed at bringing a critical business issue in the new economy into sharper focus. This series is the first of its kind to provide sound practical steps that busy executives can action immediately no matter where they are on the e-business ladder. As befits books concerned with a globalising world, these books take an international perspective. Read the front inside flap to see how you can profit from having a New Economy Edge.
Book Review
This first book in the New Economy Excellence Series looks at practical methods for maximising profits via e-business. This includes ideas and techniques for increasing revenues and reducing costs within an established e-business, and implementing and developing e-business activities where the stage of development is less advanced. Some of the key competitive advantages and concepts of internet usage are relevant in the drive towards increased profitability.
Once the direction setting has been done, the type of leadership required to really move the e-business forward is also covered. Some of the approaches taken are strategic, and some are tactical. All are powerful and results-driven.
From the numerous ideas, examples and case studies included in this book, and the vital questions and answers designed to stimulate further thought; action plans and implementation checklists will then enable you to carry out your commercially driven e-business activities to a successful conclusion. Managers thus receive a comprehensive plan that is actionable immediately.
About the Author
JEREMY KOURDI is responsible for The Economist Conferences activities in Europe, the Middle East and Africa. This includes London and Vienna conferences with a combined total of 46 events in 2000-01. Jeremy started his career with Longman, before joining Reed-Elsevier. He is author of a number of business books.
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